Celebrating Life Events With A Personal Touch - Life Events Candle Company's Digital Transformation

by Shreyas Bansode   |   January 11, 2023   |   Share this:  

Let's face it, Candles are great as a gift and everyone seems to have a few at their home; however, as customers, we are often limited to what is available in-store which leaves no room for customization. Robb Williamson-Bynoe recognized this issue and wanted to create a personalized approach to candle making, and that is how Life Events Candle Company was born.

Robb is the Founder of Life Events Candle Company and is truly a candle aficionado! At the Life Events Candle Company, customers can choose custom sizes, scents, and can even add a 25-character message for their labels to provide a personalized touch. These candles are 100% Soy and are individually hand-poured, signifying Robb’s level of dedication to each order. Robb has always focused on sharing his love for candles by developing stellar scents to help preserve a loving memory or even create new ones. This approach has paved the way for Robb and his company to stand out from the rest.

Thanks to the ShopHERE powered by Google program, Robb was able to set up his online store and started taking orders in no time! When businesses enroll in the ShopHERE program, they are partnered with an eCommerce Coordinator who provides one-on-one support throughout the website-building process while also training businesses on how to operate their site moving forward.

“My Coordinator was great to work with! She was patient and answered any questions I had.”

In today’s day and age, online shopping can happen with a click of a button. Therefore, being online is of utmost importance as it undoubtedly serves as a great foundation for customers to know more about your business. Ultimately, this online presence can help customers to complete their buyer’s journey by making the final purchase.

“ShopHERE is exactly what I needed. I had a website but needed one that provided an e-commerce interface for my customers.”

Going online can be a daunting task but with the help of the ShopHERE powered by Google program, business owners can feel confident. Today, Robb is constantly looking at new ways to improve his online store.

“My store looks just as I [was] envisioning it!”

If you’re interested in one of Robb’s handcrafted soy-candles or wish to take a look at his store for inspiration, please click here. Want to learn more about the ShopHERE powered by Google program? Click here to find out more!

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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