Acclaimed Soccer Player Goes Pro With ShopHERE

by Joshua Pineda Joshua Pineda   |   July 29, 2020   |   Share this:  

With the recent rise of COVID-19 small business owners faced the challenge of carrying on with business-as-usual. It has become evident that having an online store is just as important as creating the brand itself. ShopHERE Powered By Google is designed to help create, expand, and launch a sustainable website for small business owners. Through ShopHERE, businesses and artists have the opportunity to grow their business and learn skills along the way.

A recent success story is NOVE Lifestyle, who completed the ShopHERE Program and got their website up and running. NOVE is a soccer-inspired lifestyle clothing brand, and was founded by Massimo Di Ioia, a former professional soccer player who strutted the number 9 (which translates to nove in Italian). Born a football enthusiast, Di Ioia always had a deep passion for both the game and life of a pro footballer. On the field, it was imperative to give it his all, and off the field, it was just as important. As a former Canadian Youth International Soccer Player, Montreal Impact, and a staff coach for MLS (Major League Soccer), Di Ioia is often referred to as an expert in the Canadian soccer landscape. His experiences allowed him to see the game across some of the highest levels of football globally. 

Digital Main Street ShopHERE Program powered by Google Graduate, Nova Lifestyle
Nova Lifestyle's owner Massimo Di Ioia

In 2016 an idea was born, and in 2020 it was brought to life. Today, NOVE's creations are based on multiple founding pillars that ensure the vision of a modern lifestyle and football brand. Innovative, creative, and ambitious, the soccer-inspired lifestyle brand aims to unite communities that are ready and willing to live the life and dream of a pro footballer.

“I truly believe that the ShopHERE Program has benefited me and I am grateful to have been able to be a part of it. The entire experience of getting my store live has been seamless and I would definitely recommend it to any other business owner trying to get their online store up and running” said Di Ioia.

Through the ShopHERE Program, the businesses connect with a Helper to achieve their vision for the website. The business owners both learn, and gain valuable experience working towards managing their own website. Di loia commented on how helpful this process was for him and expanding his business.

“Our ShopHERE helper was fantastic from the first meeting. He never left out a detail and always accommodated me to ensure that we got the look and feel that we desired. Every question was looked after and he went above and beyond to ensure that the store was set up perfectly! Since my store has been set up, I can now focus a lot more on the product development aspect and also content creation for our various social media platforms.”

You might be wondering, what is next after your store is live? For NOVE it is to continue the ambition and passion that drives their business. Di Ioia says “now that I am online and with my products ready to be sold, the biggest opportunity for me right now is that there are not many lifestyle soccer-inspired brands that truly reflect the soccer life outside of the field here in North America. The opportunity to create a demand for it is definitely there and with the right support I believe this is definitely achievable.” Business owners can feel confident in their ability to continue working online with the help of the ShopHERE Program. If you are a small business owner interested in applying for the program you can learn more at this link. 

Digital Main Street ShopHERE Program powered by Google Graduate, Nova Lifestyle
Nove Lifestyle's logo

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