Anything But Routine. Inspired by routines that set individuals apart, Routine Sundays aims to complement your lifestyle. A collection of elevated essentials. 

The Waterloo-based sister trio Paige (in blue), Hillary (in pink) and Claire (in green) came together to bring this brand to life. They felt inspired by the differences in their everyday routines and noticed how they were always in the constant search to find a matching set that fits in with their daily plans. From standing out in bustling streets, rushing from one class to another or spending the day shopping, Routine Sundays offers versatile outfits that are the perfect fit for any occasion. They aim to be a universal brand that celebrates the differences and uniqueness of everyone’s lives. All products are ethically sourced and made from 100% organic cotton. 

“We’re obsessed with quality, local craftsmanship and the uniqueness of everyone. Created for all, Routine Sundays’ elevated essentials sets are perfect for your everyday.” 

When it came to building their website and setting up their eCommerce platform, the sisters reached out to the ShopHERE powered by Google program to receive support in building their online brand.

“Digital Main Street allowed us to create a website with a great trial period! We had an awesome coordinator to help us build the site and answer any questions we had.”

They found they enjoyed their experience with their coordinator, appreciated having the opportunity to ask questions and liked following to-do lists in order to get tasks completed. The goal of the ShopHERE program is to provide the support you need to start selling your product and services online and equipping you with the tools and skills you need to know on how to manage it on your own in the long-run.

When asked if they were happy with their website, they said: 

“YES! We love our new Shopify store and we believe our customers do too.”

When discussing their experiences as small business owners, the sisters pointed out that locally made and high quality goods are more valuable nowadays.

“We have found customers appreciate the transparency we provide in how and where our products are made.”

All of Routine Sundays products are designed and created from start to end in Toronto. Paige, Hillary and Claire curate all of the colours and styles for their pieces.They found that by being online they were able to reach out to a wider variety of customers at a faster rate. Having a well-branded website with thorough information about your products and services can build credibility and trust amongst potential customers because you are giving them opportunities to get to know you and the brand better. With a website it’s easier to target a variety of customers around the world because you are online and more accessible.

If you are looking to build a website of  your own for your small business, you can sign up for the ShopHERE Powered by Google program here.

Make sure to also check out Routine Sundays for versatile, comfortable and matching clothing sets and give their Instagram, TikTok, Facebook and Pinterest pages a follow!