Woman Owned And Mama Made!

by Michelle Foster   |   August 30, 2021   |   Share this:  

Two Sparrows Diaper Co. was founded by Tara Tourloukis, one busy mama in Kincardine, Ontario! She is a nurse by day and mother of five by night and let’s not forget, an entrepreneur. Her small business idea was born after she started searching for a particular type of diaper and realized that there is a huge gap in the market, creating an opportunity for her to create her own product. Just like that Two Sparrows Diaper Co. was born!

Digital Main Street ShopHERE Program powered by Google Graduate

The entrepreneurial journey soon led Tara to the ShopHERE Program Powered by Google, where she received help her setting up her online store. Tara is proud to say,

“The ShopHERE Program was amazing! Web development is completely out of my wheelhouse, and the e-commerce coordinator I was paired with was incredibly knowledgeable and patient.”

Since the business began it has flourished into a company that offers cloth diapers and diapering accessories. The business has grown to also offer something special for those fourth trimester mama’s as well by selling a selection of modern, luxury items for new moms. Some of those items include items such as silk washcloths and beautiful headband wraps. 

Tara’s unique creations and style make each of the items sold by Two Sparrows Diaper Co. so unique. Tara uses custom dye and creates her items in small batches to add uniqueness to each – all items are one of a kind.  

Digital Main Street ShopHERE Program powered by Google Graduate

Scrolling through the newly launched user friendly website you are welcomed with the view of the unique dyed patterns, product catalogs for both babe and mama, testimonials and beautiful images. For those who are interested to see the products in action the website offers a unique page titled ‘Sparrows in the Wild’  which is dedicated to customer images showcasing their recent purchases!

Since launching her online store through the ShopHERE Program Powered by Google, Tara said she “..feels that it looks so professional, which I’m hoping translates into customers feeling that too.” Throughout the ShopHERE experience Tara worked with E-Commerce coordinator Suvir who she describes as, “…  AMAZING! He was so kind and professional. He answered my million questions and emails, and was so reassuring the entire time.”

Tara applauds the ShopHERE Program for having great mentorship, professional staff, elevated website expertise, and accessible marketing tools available. She recommends the ShopHERE Program to any small business owner looking for a digital transformation! All of these benefits helped Tara’s experience becoming Ecommerce enabled to be seamless and easy!

Digital Main Street ShopHERE Program powered by Google Graduate

To get your hands on your very own Two Sparrows Diaper Co. products or place a custom order, please visit Tara’s new Ecommerce website twosparrows.ca. To learn more about the The ShopHERE Program Powered by Google or if you are a small business owner or independent artist and would like to apply for the ShopHERE Program, you can sign up here.

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