Spotlight: Dan Fricker, Shopify

by Rogers Rogers   |   October 20, 2017   |   Share this :  

This digital-marketing expert shares how small businesses can win with social media

This post was first shared on the Rogers Business Forum. To read the original blog, click here.


Tell us about yourself and your passion for the small-business community.

I lead the social team at Shopify, and teach a course on Social Marketing at the University of Toronto. With rising interest in both, it's become increasingly clear that technology has changed how people work. Our country is made up of small businesses with more budding entrepreneurs on the way – it’s exciting to work within the SMB community and play a small part in that shift.

“In today's world, anyone truly can start and scale their own business if they leverage the right set of tools.”

I really enjoy seeing people discover what they can do for themselves.

What is the most rewarding part about being an entrepreneur? What keeps you passionate and driven to succeed?

Ambition and work ethic are table stakes with the people around me, the desire to do more than what's expected of you. The result of building something from nothing, and actually seeing it work, is reward in and of itself.

We know digital marketing can be a true key to success to developing and continuing to grow a business. For you, what are some key social-media platforms or tools you suggest for small-business owners?

Tough to generalize – depends on the industry you're in, the audience you're going after, and what you're trying to get them to do. For SMBs in general though, Facebook over Twitter, and Instagram over Snapchat. If resources are limited as they often are, go where you can test your own tactics, not the platform's capabilities. Facebook has the most advanced self-serve social ads platform out there, and Instagram delivers high on engagement. LinkedIn should be part of the consideration set from a targeting perspective, but again it depends on your audience.

What advice do you have for aspiring and prospering business owners when it comes to taking their business to the next level?

Be patient. Build a plan and stick to it, but be nimble enough to change direction as you learn new things. And surround yourself with people who are smarter than you are.

The Rogers Business Forum helps Canada’s small and medium-sized business get the most value from tech. Read more of our posts on the Rogers Business Forum.

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