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Transformation Teams connects businesses with a team of digital marketers, web designers and creatives to help solve the wide variety of challenges main street businesses are facing today. These business transformation plans will help develop and implement digital marketing strategies, maximize digital tools and more.

In a process lasting up to two to four weeks, each business will work with a team of highly trained students and recent graduates that can include a web designer, digital marketer, graphic designer, business analyst, UX/UI designer, and copywriter.


Program Criteria

Projects proposed under the Transformation Teams must adhere to the following criteria:


The business must be registered and/or incorporated in Ontario.

The business cannot be a corporate chain or franchise, including those individually owned and operated.

The business should have a commercial location (and paying Commercial property tax).

Transformation Teams work Monday through Friday from 9am to 5pm. Participating businesses must be available during this window of time for meetings with the team members.

Additional Resources

In addition to the free and direct support the Transformation Teams will provide, successful applicants will be able to also apply for other programs within Digital Main Street after working with a Transformation Team:

  • The Digital Service Squad – The Digital Service Squad offers one-to-one assistance to main street businesses with their adoption of technology.
  • Main Street Relaunch Program - This program will help small business owners relaunch their businesses with a focus on ecommerce and online marketing in the wake of COVID-19.

Program Partners

Ready to get started?