Picreel helps to track web behavior of visitors on your site. Based on their actions create an epic offer and serve it before they leave the site. It will get your visitors to provide emails for future follow ups, or buy your product, or click on a relevant area -- whatever you goal is!
Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. We've also seen that the popup has been beneficial to sales performance as well.
Picreel's given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we're flat to slightly down.
Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt-ins so you can market to potentially interested leads, Picreel is a tool worth investing in.
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