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Home Page Copy
The Home Page is said to be the most important page on a website. It is the page that delivers the first impression and is the gateway to the rest of the website. A Home Page visitor must feel confident that they are in the right place, and able to quickly find exactly what they are looking for. If they feel lost or confused, they will inevitably leave the website, never to return.
Website visitors exhibit many different behaviors than those exposed to print, television, or radio advertising. They arrive with a purpose and know exactly what they are looking for. They are proactive and expect to engage by taking some type of action such as following a link for additional information, signing up for a free report, or completing an order form.
More importantly, they are impatient. If they hit a roadblock, they leave – generally within 2-3 seconds. That being said, a Home Page must be written in such a way that it grabs attention and encourages the visitor to remain on the website and take the next step. It must be designed with clarity, and provide well-organized categories and topics, with easy-to-follow links.
