How to Optimize Your Website to Attract High-End Customers
There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.
But attracting high-end clients isn’t going to just happen.
It takes patience, hard work, and a well thought out plan to drive more traffic to your website.
And it takes even more than that to make sure the traffic that does come to your website wants what you have to offer.
If your number one challenge is getting more qualified leads to your website, take a look at these strategies designed to help you attract, convert, and retain more people than ever before.
1. Publish Killer Content
Blogging is one of the most valuable tools a business has for driving more traffic and engaging with potential customers.
In fact, here are the top reasons you should start a blog, even if you just sell products and services on your website:
- It’s easy to buy a unique domain name, and even easier to start a blog so you can share relevant information with your site visitors.
- Blogs fuel your site’s SEO, which is how your website ranks higher in search results.
- Give people a chance to recognize your company by sharing content across many channels such as social media.
- In addition to creating a brand logo, your blog content boosts brand awareness.
- Establish yourself as an authority in your industry that people begin to trust, especially after buying your high-quality products and services.
- Stay connected with site visitors by interacting with them in blog comments or on social media
And that’s just the beginning.
In the end, the more you invest in your content marketing strategy, the better your business is going to do all around, especially when it comes to site traffic.
2. Invest in Keyword Research
If you’ve decided that having a blog is a good idea (and it is!), the next step is targeting the right keywords.
The same is true if you want to get involved in pay-per-click advertising, email marketing, mobile app marketing, and social media advertising.
With the right keywords dispersed throughout your website, you boost your site’s SEO and increase your chances of being indexed by search engines like Google in the best way possible.
From there, high-end clients seeking what you have to offer will see your website in search results and click on your links to visit your site.
To find out which keywords you should be using, check out the free keyword research tool Ubersuggest.
Just enter a keyword that relates to your business and see what the tool suggests. For example, enter a keyword like “blogging.”
You’ll get keyword results that will show you how popular the keyword is that you’re targeting, the average cost-per-click price, and the level of competition that keyword has in search results.
And of course, you’ll see a ton of keyword suggestions that you can add into your own site’s blog content to boost your site’s SEO and increase the leads coming to your website looking to buy.
There are plenty of other keyword research tools out there too that offer more features such as:
Use these tools to guide the content you create. They’ll make your life a whole lot easier and help drive traffic to your site that will yield more conversions and sales.
3. Utilize Social Proof
One of the best ways to convert site visitors into customers is to utilize the power of social proof.
More specifically, you should take advantage of positive reviews and real-life testimonials to convince others to buy from you.
85% of people trust online reviews as much as they trust personal recommendations from people they actually know.
So, capitalizing on the positive things people have to say about your brand, and posting them on your website for all to see, is a great way to turn site visitors into loyal customers.
Want to see a great example? Check out BioClarity’s results page:
Not only do they have real testimonials from actual users of their product, but they also add video testimonials and star rating reviews for people to check out as well.
And one of the best things BioClarity does when leveraging the power of social proof to get more leads and sales is make it super easy for past clients to leave a review straight on their website.
You can also harness the power of numbers, celebrity or influencer endorsements, case studies, official stamps of approval, and even media coverage to show your brand’s value.
4. Fast Performance
Once a high-end lead lands on your website interested in what you have to offer, you want to make sure you don’t lose them because your site performs poorly.
That’s why monitoring the speed and performance of your website, and investing time in optimizing your site for fast page loading speeds is so important.
After all, 40% of people will abandon your site if it doesn’t load within 3 seconds.
Not to mention, your site’s search rankings will suffer if page loading is too low because page speed is a well-known Google ranking factor.
And don’t think mobile speed is immune. Starting in July of this year, Google officially made mobile speed a ranking factor in mobile search results.
That said, it’s a good idea to see how fast your site is loading right now before you begin making adjustments.
Use Google PageSpeed Insights to see how fact your desktop and mobile sites load.
From there, you can follow these best practices to optimize your site’s speed and performance:
- Utilize a CDN to deliver site content quickly to people all across the globe
- Minify CSS, JavaScript, and HTML code to eliminate wasteful characters and whitespace
- Compress images into smaller files, so they don’t strain server resources and load faster
- Enable lazy load for images, so they only download when site visitors scroll to them
- Clean up your site’s database to get rid of stale content
- Enable browser caching and use a caching solution
- Fix all broken links and 404 errors
Doing all of this will help your site’s page loading significantly, garner you higher search rankings, and help get your target audience to your website so they can convert.
Final Thoughts
Optimizing your website for conversions is going to take some planning and execution, especially if your goal is to get high-end customers to buy into what you have to offer.
But once you have a plan in place, and start to execute that plan, you’ll find achieving your goals is actually pretty easy.
Not to mention, the sales you generate and subscribers you collect will be well worth the effort.
So, aim to publish content your target audience can appreciate, optimize your site for the ultimate user experience, gather positive reviews, and make sure you work on your SEO efforts.
If you do, you’ll see the quality of leads increase, conversion rates boom, and the number of sales that are finalized skyrocket with nothing but high-end customers.
