Small Business Spotlight: Aesthém
When Priyanshi Sanghvi founded Aesthém, she set out to create more than just a home décor brand. She wanted to build a bridge between art, culture, and modern living.
After years working as an Architectural Designer on multi-billion-dollar projects, Priyanshi found herself craving creative freedom. “I wanted to create pieces that carried history, beauty, and meaning,” she says. That passion led her across oceans, where she discovered artisans keeping a centuries-old marble inlay craft alive. Inspired by their skill, she began combining handmade marble trays and coasters with her own travel photography and art prints, creating timeless pieces that merge soul with style.
Aesthém was born from that vision: to fight against soulless, mass-produced décor and instead bring stories, journeys, and cultural heritage into people’s homes.
In 2022, Priyanshi participated in Digital Main Street’s ShopHERE powered by Google program, which came at the perfect time in her entrepreneurial journey. “Like many small businesses, I was struggling with the digital side of things such as setting up Shopify, email marketing, and finding my audience online,” she explains. “The program gave me tools, mentorship, and practical guidance that made the overwhelming parts of digital marketing feel possible.”
Through that experience, Priyanshi learned that digital adoption is not just about having a website, but about building systems that allow a business to grow. By embracing platforms like Shopify and Klaviyo, and focusing on digital storytelling, she was able to reach global audiences, automate her marketing, and connect with customers who value soulful design.
Looking ahead, Priyanshi is focused on scaling Aesthém through digital advertising and collaborations with interior designers, boutique hotels, and like-minded creators. “Digital strategy is at the core of everything,” she says. “From cinematic Instagram reels to e-commerce and email campaigns, my digital presence is what allows me to take my art and share it with the world.”
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