PRODUIT OU SERVICE
Awareness & Capture | Ads
Awareness & Capture Campaign
- Website set-up: installing pixel, standard/custom events
- Business manager/ad account set-up
- Offline events tracking set-up
- Custom audiences set-up
- Strategy
- Rapid fire testing
- TOF conversions campaign: 2-3 ad sets, ~4 ads per ad set
- BOF retargeting campaign: 1-2 ad sets, 2-3 ads
- 2x Monthly Ad revisions (#?)
- Daily optimizations
- Weekly performance summaries
- Monthly report and meeting