Business Resilience Package

To remain relevant in these times, businesses need to practice strategic leveraging – of ideas, concepts, projects and strategy. Research indicates that the value of intangible property now outweights the tangible value of manufactured goods, in local and global markets. What this means is that the time has come for small businesses to take intellectual property development seriously, as an aspect of how they do business.

Intellectual property refers to the intangible assets of a business or, that which have resulted from a person’s intellectual endeavors. For example, in the food and beverage industry, your intellectual property can be the recipes used to make your food stand out from that of your competitor (trade secret). Your intellectual property can also be the name of your business, or the name used to market your specific product (for example, Tim Hortons, Dempsters, Starbucks).Technology can also be forms of intellectual property, such as a software application (copyright or patented). If you have designed a novel shape (consumer items such as vehicles, shoes, clothing, jewelry, architecture, green innovations), it may be registrable as an industrial design.

The point to bear in mind is not just owning these assets as intellectual property, but how you then monetize these IP nationally and in global markets. MSC Intellectual Property and Technology Law helps you to re-position your business towards growth by advising on how IP (sometimes IP that you have yet to identify) can become of central value to your business.

Take the 35% off any of the services offered on this page (https://www.marshacadoganip.com/services/)*