Digital newsletters

A well-executed, custom-curated monthly newsletter is by far the most effective et least expensive way to:

1. Create a loyal community of prospects.

2. Stay in touch with that community.

   and, ultimately,

3. Influence the buying habits of that community.

 

STIMULATE ENGAGEMENT

Today, old-school “HARD SELL” marketing tactics are considered abraisive and many people will actively avoid doing business with any dealership associated with them.

• Newsletters are a subtle, but very effective way to build trust and keep a consensual line of communication open between you and your community of prospects.

• When done right, your mailing list of readers will grow every month, giving you more and more chances to generate sales opportunities.

• Your newsletter will leverage relationships you already have, and constantly drive traffic to any corner of your website that you want to stimulate.

• Newsletters are particularly effective at generating sales opportunities for your best profit centres (pre-owned vehicles et service) where the average reader is always interested in finding “a great deal”.

DRIVE TRAFFIC

FACT: Newsletter marketing is many times more effective
and costs only a small fraction of traditional marketing.

• Do you need to move ageing pre-owned vehicle inventory?

• Is there a service promotion that needs more visibility?

• Is there a special event that you need to be well attended?

Newsletters are excellent at driving motivated, high-yield
traffic to whatever department you want to stimulate.

A carefully curated monthly newsletter will allow you to:

• Keep your mailing list/prospect list loyal by engaging them.

• Protect your prospects by becoming their preferred contact.

• Control your readers’ buying habits by anticipating them.

• Influence the reader’s entire circle of friends and relatives.

• Control the narrative for vehicle purchasing and service in your area.

Customization is key.

We’ll keep it easy by creating a perfectly curated newsletter featuring all of the tools and attributes you need to promote your dealership’s culture, community, brand, special events, staff highlight and milestones, outreach projects and anything else that you feel is important to your success.

Let’s talk about
what DS can do for you.

Not sure what you need? Let’s brainstorm and come up with the perfect solution for YOU.

[email protected]
1 (866) 932-1149