EMAIL MARKETING

ENGAGE AND NURTURE YOUR AUDIENCE

Email marketing is still the most cost-effective method of engaging your customers online. On Black Friday 2015, 37% of all eCommerce traffic in the USA originated from email marketing campaigns. With the majority of internet traffic now on our mobile devices, what better way to reach your customers than wherever they are and in their inbox!

Email newsletters are an excellent way to:

• Promote special offers to a targeted audience segment at the right time
• Deepen your existing customer relationships
• Position yourself as an expert in your niche
• Build the trust essential to taking prospects to the next level

To reach your customers with email marketing campaigns you need a database of email addresses. With the introduction of the Canadian Anti-Spam Legislation (CASL) it is no longer possible to send emails without consent, and “buying email addresses” is definitely no longer an option.

We help our clients grow their email database with a clear ‘call to action’ on the website, inviting visitors to sign up for an email newsletter. The creation of a ‘lead magnet’ e.g. an ebook downloadable from a Landing Page after providing an email address is another method which works well for collecting email addresses.

CONTACT US ABOUT EMAIL MARKETING 
For large retail companies and restaurant chains, we use the Basebuilder solution to add tens of thousands of email addresses to their email newsletter database. We obtain rich user profiles in a CASL-compliant way, at a cost which is fully performance-based. For Roots and Expedia, we registered 87,000 email addresses in just 8 weeks.

Read more about our Marketing par courriel services