Granularity Trends Platform PRO

You can’t always foresee all the trends that impact your products. Yet you have to plan for them.

Reduce mistakes on viral trends with Granularity’s AI-powered platform. We drive product-level insights from Tiktok, Instagram and Google – bringing them together into one dashboard.

For example, you are developing a plan for products in the pants category. The dashboard shows you that 22% of social media conversations are focused on Cargo Pants compared to 12% on wide-legged jeans.

Design features:

• Follow specific categories, keywords, and locations (e.g. Pants > cargo pants, boyfriend jeans, skinny jeans > LA, Seattle, Toronto)

• Request custom categories, products and locations

• Market benchmarks on your assortment mix

• Location-based analytics

• Real-time view on topics trending on TikTok and Instagram

• Products that are flagged as either tracking way above or way below the expected baseline based on market data

People use Granularity for 3 main reasons:

The first reason – it reduces time on planning.

• Instead of aimlessly scrolling through social media platforms looking at posts in your category – have important trends flagged for you AND quantified.

The second reason – it makes you money.

• Even something as simple as positioning a “down jacket” as a “puffer jacket” could mean hundreds of additional eyes on your product

The third reason – it saves you money.

• reduce orders on items that are being overtaken by new trends. Catch the down-swings in demand before it hits your assortment.