Our SEO Process

SEO Audit

The SEO Audit consists of a detailed forensic audit of all components of your website that affect user experience, how search engine robots interact with your site and how your pages ranks in search engines. We primarily asses everything by hand, however we make use of tools for certain aspects to save time when possible.

SEO Audit Includes, but not limited to the following:

Technical Audit

Review Google Search Console configuration

Review Google Analytics setup

Sitemap.xml implementation

Robots.txt review

Redirect implementation

Robot site crawl review

And more…

Content Audit

Review how well optimized the content is pertaining to the following:

• Best practice SEO content writing
• Keyword usage
• Heading usage
• Links in content
• Copy in images

Identify how many different template types there are

Review Title Tag copy

Review Meta Description copy

And more…

Link Audit

Review external links to your website relating to

• Domain/Page quality
• Anchor text
• Spam ratings

Internal linking structure

Internal links

And more…

Conversion Audit

Initial impressions of site

CTA analysis

Conversion flow

User experience enhancements

And more…

Local Audit

Profile sites review

Ratings & Review analysis

NAP (Name, Address, Phone number) profile review

And more…

SEO Plan

Once we have completed an Audit of your website, we prepare the recommended SEO tasks to optimize the site. Once we have a list of all the tasks we prioritize the tasks that will have the highest impact on search results and create a month-by-month plan. At this point we will meet to review our recommendations, provide general feedback and any go over any questions we might have. Typically this plan is for 5 months of execution, as we like to have a 6-month commitment on projects.