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Social Media Accelerator Program
The accelerator program is for small businesses and brands looking to launch on social media or revamp an existing social strategy in 2021. This program is a three-phased approach.
PHASE ONE: DISCOVERY AND STRATEGY
AUDIT: Naloi Media Group will conduct a social media audit reviewing your brand’s social channels, analytics, past post-performance and current social media processes to understand your customer and current strategy: this will allow us to identify what’s working and what’s not.
COMPETITIVE ANALYSIS: This report includes two of your top competitors. We will provide you with stats on their followers per platform (Facebook and Instagram), posting frequency, engagement rate, and content performance.
SOCIAL MEDIA STRATEGY: Based on the audit and competitive analysis we will collaboratively develop your content pillars and sub-topics to inspire new content ideas.
- Social media audit
- Competitive analysis for two businesses
- Content pillars
- Content calendar
PHASE TWO: SOCIAL MEDIA BRANDING
Your social media presence reflects your business and the quality of service or product you provide. First impressions matter and contribute to building trust with your audience. Your social presence should be an extension of your website and contribute to sale conversions.
- Social media templates
- Instagram highlight covers
- Feed layout strategy
- Mood board
PHASE THREE: CONSULTATION AND HANDOVER
Once we sign off on phases one and two, we will begin the handover process.
- Social media software recommendation
- 1-hour consultation reviewing strategy and social media software tutorial
- 1-hour consultation after the client has planned out one month of content in the recommended platform