Creating Lasting Bonds
Creating Lasting Bonds
Discover why Brand Loyalty benefits small businesses and how cultivating meaningful connections, fostering trust, and delivering exceptional experiences can turn customers into lifelong advocates. Dive into our latest blog to learn the strategies that drive enduring brand loyalty.Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Jeudi Avril 25
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Getting E-Commerce Ready: Building Your Brand
Getting E-Commerce Ready: Building Your Brand
In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience.The Future of Customers Report: 2024 Edition
février 20, 2024
The Future of Customers Report: 2024 Edition
février 20, 2024
The Square Future of Customers report gives insights into how shoppers today are making retail purchases in person or online, the way they like to dine, and their preferences when it comes to beauty providers.20 Steps to Increase your Valentine's Day Sales
20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.The Future of Commerce: 2023 Edition - From Square
février 03, 2023
The Future of Commerce: 2023 Edition - From Square
février 03, 2023
Square partnered with Wakefield Research to survey North American consumers, retail owners and restaurant owners to uncover insights about the 2023 commerce landscape.How to engage new and existing customers during holiday shopping
novembre 21, 2022
How to engage new and existing customers during holiday shopping
novembre 21, 2022
In a Meta study, 40% of people surveyed start shopping in November and 21% in October. That means if you haven’t thought out how to engage your customers in the coming months, now’s the prime time to show your customers how much they mean to you as a small business owner.How to Market Locally During the Holiday Season
novembre 18, 2022
How to Market Locally During the Holiday Season
novembre 18, 2022
As a local business owner, you know the importance of your community. Your neighbours are the ones who frequently visit your shop and recommend your services to others in the neighbourhood. They are your most valuable customers.SMS Marketing Guide For A Small Business
SMS Marketing Guide For A Small Business
According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work for you.Five Ways to Find New Customers
Five Ways to Find New Customers
Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.Get Essential Customer Feedback Through Your Receipts
Get Essential Customer Feedback Through Your Receipts
Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear directly from your customers—giving you the opportunity to thank customers for their patronage, improve what isn’t working or privately ‘win them back’. You can even offer refunds or coupons through Square Feedback.Customer Engagement during COVID-19: How to stay top of mind for your customers during this time.
Monday, Avril 06
Customer Engagement during COVID-19: How to stay top of mind for your customers during this time.
Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season
décembre 02, 2019
Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season
décembre 02, 2019
How to Send Effective Order Confirmation Emails [Examples + Template]
How to Send Effective Order Confirmation Emails [Examples + Template]
Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.7 Tips for Reposting Instagram Stories & User-Generated Content
7 Tips for Reposting Instagram Stories & User-Generated Content
Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰How to Optimize Your Website to Attract High-End Customers
How to Optimize Your Website to Attract High-End Customers
There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.A Guide To Maximizing Customer Retention
A Guide To Maximizing Customer Retention
There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.Want to deliver great customer experiences? Here’s what not to do
août 22, 2018
Want to deliver great customer experiences? Here’s what not to do
août 22, 2018
Connected Consumer Study: Digital assistants and the future of emerging technology in Canada
juillet 10, 2018
Connected Consumer Study: Digital assistants and the future of emerging technology in Canada
juillet 10, 2018
Motivating sales: 10 things you need to keep your sales team stoked!
Motivating sales: 10 things you need to keep your sales team stoked!
Looking for ways to motivate a sales team? From dashboards to gamification, this post explains how a smart mix of information, collaboration, and technology can help inspire better results.Canadian retailers: Are you realizing the full value of your online advertising?
août 30, 2017
Canadian retailers: Are you realizing the full value of your online advertising?
août 30, 2017
Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.Three Ways Mobile Is Changing Canadians' Expectations
juillet 03, 2017
Three Ways Mobile Is Changing Canadians' Expectations
juillet 03, 2017
At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.
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