How Digital Main Street helped fashionable travel boutique refresh its brand
Modern Tourist is a fashionable travel boutique based in Guelph, Ontario that specializes in high quality travel gear and leather goods. When the pandemic hit, this physical retail slowed down. For Elena Zizza, the owner, this was an opportunity to revamp her brand, and create a better online experience for customers looking to discover and order backpacks, wallets, handbags, luggage or leather goods.
Elena applied to Digital Main Street’s Future Proof Program and got paired with a Transformation Team to help with a brand refresh, creation of new marketing assets and an overhaul of the website.
The Transformation Team began by creating a new brand identity. The team took some time to understand the target personas before going on to create a new logo and brand visuals that now provide a better representation of Modern Tourist’s commitment to providing high quality products to customers.
Next, the team completed a total website revamp, making the online store easier to navigate, cleaning up the product pages, and highlighting all the available product categories. To tie things up, the team provided Elena with a social media strategy that allows her to reach new audiences, increase traffic to the new site and build a good foundation for increasing sales.
Our Digital Main Street innovation partner in the Wellington-Dufferin-Guelph is Innovation Guelph.
Written by Manny Ojigbo
Digital Main Street a été créé par la Toronto Association of Business Improvement Areas (TABIA) avec le soutien direct de la Ville de Toronto. DMS est également soutenu par un groupe de partenaires commerciaux stratégiques, dont Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay et Postes Canada.
Dans le cadre du Programme canadien d'adoption numérique, le gouvernement du Canada s'est associé à Digital Main Street pour offrir la subvention Développez votre entreprise en ligne aux petites entreprises de l'Ontario. Le programme offre aux propriétaires d'entreprise éligibles une micro-subvention pouvant atteindre 2 400 $ pour aider à couvrir les coûts liés à la mise en œuvre d'une stratégie de commerce électronique et un soutien pratique d'un réseau de conseillers en commerce électronique.
