How Digital Main Street helped fashionable travel boutique refresh its brand

by Communitech   |   April 21, 2021   |   Share this:  

Modern Tourist is a fashionable travel boutique based in Guelph, Ontario that specializes in high quality travel gear and leather goods. When the pandemic hit, this physical retail slowed down. For Elena Zizza, the owner, this was an opportunity to revamp her brand, and create a better online  experience for customers looking to discover and order backpacks, wallets, handbags, luggage or leather goods. 


Elena applied to Digital Main Street’s Future Proof Program and got paired with a Transformation Team to help with a brand refresh, creation of new marketing assets and an overhaul of the website. 


The Transformation Team began by creating a new brand identity. The team took some time to understand the target personas before going on to create a new logo and brand visuals that now provide a better representation of Modern Tourist’s commitment to providing high quality products to customers.

Next, the team completed a total website revamp, making the online store easier to navigate, cleaning up the product pages, and highlighting all the available product categories. To tie things up, the team provided Elena with a social media strategy that allows her to reach new audiences, increase traffic to the new site and build a good foundation for increasing sales.


Our Digital Main Street innovation partner in the Wellington-Dufferin-Guelph is Innovation Guelph.


Written by Manny Ojigbo

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

A $42.5-million investment from FedDev Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses going digital as a response to the impacts of COVID-19 in Southern Ontario.

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