Web design

Guide to an Effective Web Design

What is an effective web design is a question which is not easy to answer. What is effective for one might be redundant for another and vice-versa. Most of the web design company aims at making web design complex in order to make it look professional. However, digital experts after years of research and sampling had pointed out certain characteristic and parameters which is sacrosanct for an effective web design and without which a website doesn’t matter, how functionally strong it is fails to be in a category of an effective web design.

Effective web design parameters

Without much ado, let‘s point out those characteristic or parameters which is a must for an effective web design and which every web design company must bear in mind before starting any project:

   Easy and effective navigation: Easy navigation is by far one of the most important aspect and elements of an effective web design. Easy navigating on a website is something which is adored by users landing on your website. Imagine a shining super luxury car with multiple buttons, multiple steering wheels and some duplicated buttons which does nothing. Will you enjoy driving it? The answer is, No!. Same happens with a website. A good-looking website but with bad navigations makes your website users frustrated and they will not enjoy their time being on your website.

   Color-Combination – The second most important aspect of an effective web design which most of the web design company ignore in the planning stage is the choice of the color schema which they are going to use on website. Over the years we have seen strongly built websites which are either bombarded with bright shining colors or dull mono-chromatic and dark colors. A web-site designing is more like an art and at times it becomes important to think like an artist while designing a website. Each color has a psychological meaning associated with it and therefore one should keep in mind while selecting a color schema for a website. Another important point to keep in mind is to use gradients color of the same color tone if possible. Using gradient color tone gives a more relaxed look to the eyes of the visitors.

   Always try to keep it simple – Users visit your website to get their work done and not to enjoy the website design. Thus, keeping a website design simple should be your primary goal. Avoid complexing the functionalities of a website as much as you can. Website visitors are not patient if you fail them to provide with the information, they are looking for in the first 6 seconds, they might just migrate to some other website. As a web designing company keeping your user engaged should be your priority. 

 Always think, how your user will think – It shall be the priority of every web design company before starting with any website design to give it a thought as to how your user will think while using your website. Step into your website user shoes and think it from the user perspective. Basically, the user behavior on the website is no less difference than that in a store. They will scan most of the pages, will read few of the texts and will click on a link that looks promising or interesting. Knowing how the user will behave on the website will have an added advantage as you can place the links, texts and call out buttons where the users are most likely to take actions. User, as well as search engines, appreciate quality and credibility. If you can provide user with high quality information in a presentable form you have got yourself a returning user.