Launching Your Brand Online: The Essentials

We understand that launching a business can be an intricate balance between doing things right the first time and balancing a budget. This package is tailored towards SMEs and entrepreneurs looking to set the right foundational blocks to allow their upcoming brand to thrive in the long-term.

Depending on your specific website/e-commerce needs and budget, this package typically sees a 1-2 months completion timeline. This will be a period of strategic work, focusing on building your brand’s infrastructure and setting up its digital fixtures – consider this the initial and primary investment into kickstarting your business online.

This package includes the following deliverables:

WEBSITE OPTIMIZATION

Design & copy

• Design research and direction to ensure your site stands out against competitors
• Implementation of brand identity to website in accordance to brand style guide
• Header images and other web visual assets edited and designed
• Create website copy that is compelling to the audience and optimized for brand & searchability

UI/UX Design

• Navigation optimization to reduce customer friction & improve flow
• Responsive multi-screen design to ensure site translates across mobile, tablet & desktop

Conversion

• Site speed testing & improvements
• Basic Search Engine Optimization (SEO) set-up: including keyword research and in-page keyword optimization for searchability

E-COMMERCE SET-UP & OPTIMIZATION

• eCommerce design and implementation to boost site conversion and average cart value
• Up to 10 product pages designed, implemented and optimized for searchability
• Payment systems and Point-of-Sale systems set-up

SOCIAL MEDIA & GOOGLE OPTIMIZATION

• Social media set-up – including bio copy optimization across multiple social channels (e.g. Instagram, TikTok, Facebook, Linkedin, Pinterest, Youtube, Discord, etc.)
• Set up of Meta Business Manager and Facebook pixel to track user interactions on future ads and content across Facebook and Instagram
• Set up of Google Analytics
• Set up of Google My Business (if applicable)

Sensi’s “Launching Your Brand Online” package is uniquely available to Digital Mainstreet businesses, enjoy a discounted rate when you sign up to this service via Digital Main Street.