Granularity Trends Platform PRO

Granularity uses the power of artificial intelligence and live data from Tiktok, Instagram, and Google to provide you with insights into which products are trending and which are on the decline.

You can’t always foresee all the trends that impact your products. Yet you have to plan for them.

Reduce mistakes on viral trends with Granularity’s AI-powered platform. We drive product-level insights from Tiktok, Instagram and Google – bringing them together into one dashboard.

For example, you are developing a plan for products in the pants category. The dashboard shows you that 22% of social media conversations are focused on Cargo Pants compared to 12% on wide-legged jeans.

Design features:

• Follow specific categories, keywords, and locations (e.g. Pants > cargo pants, boyfriend jeans, skinny jeans > LA, Seattle, Toronto)

• Request custom categories, products and locations

• Market benchmarks on your assortment mix

• Location-based analytics

• Real-time view on topics trending on TikTok and Instagram

• Products that are flagged as either tracking way above or way below the expected baseline based on market data

• Download excel sheets of the data

People use Granularity for 3 main reasons:

The first reason – it reduces time on planning.

• Instead of aimlessly scrolling through social media platforms looking at posts in your category – have important trends flagged for you AND quantified.

The second reason – it makes you money.

• Even something as simple as positioning a “down jacket” as a “puffer jacket” could mean hundreds of additional eyes on your product

The third reason – it saves you money.

• reduce orders on items that are being overtaken by new trends. Catch the down-swings in demand before it hits your assortment.