The Future of Customers Report: 2024 Edition
The Square Future of Customers report gives insights into how shoppers today are making retail purchases in person or online, the way they like to dine, and their preferences when it comes to beauty providers.
Consumer preferences for retail, beauty and dining experiences are shifting in 2024. Today’s modern shopper is looking for innovative experiences ranging from new technologies to automated solutions. As more diners and retail customers head back into stores, they’re expecting a seamless omnichannel experience that matches an in-person one. As a business owner, there are areas you can adapt to cater to customers embracing new payment options, loyalty programs and automated interactions.