Marketing and sales development

1) Digital Marketing Readiness and Reporting Enhancement: Start your journey into digital marketing with a tailored evaluation of your current capabilities. We provide small, actionable improvements and implement robust reporting layers, allowing you to track performance and make informed decisions right from the start.

2) Audience Insight and Expansion: Gain deeper insights into your audience’s interests through targeted surveys. Understand what drives them and where to find more like-minded customers, enabling you to expand your reach effectively.

3) Targeted Content Strategy Development: Develop a marketing content lineup that resonates with your audience’s interests. By leveraging assumed interests, we create engaging content that captures attention and drives higher engagement rates, aligning with your customers’ preferences.

4) Optimized Customer Acquisition through Ads: Run targeted ads to convert prospects from various channels into newsletter subscribers. Through continuous testing and iteration, we refine our approach to determine the most valuable channels and develop compelling value propositions that resonate with your audience.

5) Channel Evaluation for Customer Value and ROI: Evaluate the performance of each marketing channel by analyzing customer value and return on investment. This process ensures that you are investing in the most profitable channels and optimizing ad spend.

If these steps make sense then we should discuss what steps you’re taking so far and what Black Anvil can do to help.