omNovos InterAct provides retailers with a suite of customer-facing contactless tools while simultaneously delivering a real-time, two-way engagement channel between the brand and its customer. These include: Scan/Order & Pay Scan & Learn Mobile Check-in The omNovos back-end Engagement platform attributes customer data into a Single-User-Profile for use by marketers to use rules that determine which marketing content shall be sent automatically when triggered real-time by those tools.