Digital Marketing Strategy

Many agencies encourage businesses to “market online” with social media and digital advertising. Without focus, these small businesses ultimately begin “global marketing” the moment they hit the web, and end up competing against other companies that aren’t going after the same customer.

Local businesses that rely on foot traffic from their city or town’s footprint, or smaller, are realizing that they need to focus on LOCAL digital marketing. In our uncertain and changeable world, local businesses’ competitive advantage depends on their ability to maximize the local market. 

We will work with you to develop a game plan based on your budget, which may include:

• Creating local business pages • Optimizing your website for mobile • Identifying and using local SEO keywords • Encouraging reviews from local customers • Having other local businesses link to you • Targeting specific local consumers with paid advertising