Search engine optimisation (SEO)

Do your customers find your website when they search for a product or service you provide? Are your visitors satisfied with their experience when they use your website? Do they quickly find the information they are interested in? The answers to these questions all impact your site’s ranking in search engines, which is why a properly optimized site is so important!

VOX Interactif can help you improve your site’s ranking and user experience through technical processes and recommendations over relevant content tailored for your target audience. Our team will optimize the content of your website to make it more visible to search engines while remaining accessible to humans. You can review your progress with our team on an ongoing basis.

What is SEO, and what does it do for your business?

Search engine optimization (SEO) is the process of improving your website’s rankings in search engine results pages. Search engines are constantly evolving, their algorithms are always changing, and they are becoming increasingly intelligent. Their goal is to provide relevant content to their users when they search for specific information.

There are many factors to consider when optimizing your website, but they are all based on three simple elements: technical optimization, user experience, and your site’s content.

Higher rankings on search engine results pages (SERPs) depend mainly on your website’s content.

The content of your website is much more important than you think! In fact, the content will significantly influence your ranking in the search results. Search engines love quality content that answers users’ questions. In addition, Google rewards sites that are “alive” with valued, engaging content that is renewed regularly. Whether it’s through a product page, a blog, or exciting and useful articles, your content must address a specific need and be relevant. Therefore, by adequately reaching out to your target audiences, you will necessarily succeed in fulfilling search engines’ requirements for quality content that meets the needs of both their users and your target audiences.

Accessibility, user experience, and loading speed

To provide relevant content and improve the user experience, Google is continually refining its algorithm. The most recent updates are based on the user’s experience once they visit a webpage suggested by Google in search results. Designing your website to improve user experience means that your site visitors can easily browse and intuitively perform various actions without difficulty (such as placing an order, quickly accessing certain content). Websites and pages that offer an excellent user experience are therefore prioritized in search results. Alternatively, websites that are slow, not optimized for mobile devices, or have a less intuitive interface will be outranked by those providing a better experience.

Optimization and technical audit: for optimal ranking and performance

There are many aspects of a website that can affect its performance, including broken links, loading speed, optimization for mobile devices, indexed content, tags, titles, and so on. We audit these factors as part of our optimization process for optimal ranking to find any weak spots before they become a bigger problem! It is a meticulous process that reviews in detail all the SEO requirements to ensure maximum visibility. 

We will also analyze your current web presence to identify its strengths and weaknesses. We will monitor various keywords related to your activity and observe your visitors’ behaviour (bounce rate, time spent on a page, conversion rate, etc.). This type of audit will help identify areas for improvement while setting up an effective SEO strategy based on realistic expectations tailored to suit each client’s needs. 

Improving your website SEO means ensuring greater visibility.

Remember that search engines also want to provide the most satisfying experience for their customers. Their goal is to provide users with the exact information they are searching for the first time, every time. People want answers, and search engines want to find the most relevant pages for them. Your site must be able to meet the expectations of search engines and their customers. That’s why the quality of your content will always be a major factor in search engine optimization. 

If your website doesn’t get enough traffic or visitors don’t convert into leads, it’s time to review your search engine optimization strategy. 

We know that every business is different; that’s why we provide tailored solutions for each client. Schedule a free consultation with one of our SEO experts today to see how we can help improve your website for higher results.