Mawazo Marketing

Years in business: 16 - 29

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Web Presence Audit

Only what you measure gets improved. The first step in improving your online presence is to find out exactly what is working, what the issues are, and what the opportunities are for improvement

Do you have the feeling your website is not working? Are you having trouble getting leads online? Are you wondering why your site doesn’t show up on Google? Concerned that your competitors are getting ahead online? A comprehensive audit of your online presence will show you weaknesses and opportunities for your online marketing, and identify the highest priorities for optimizing your web presence.

“If you don’t measure it, you can’t improve it.”

The first step in improving your online presence is to find out exactly what is working, what the issues are, and what the opportunities are for improvement.

A Comprehensive Audit of your Web Presence

Over the past 25 years we have literally reviewed thousands of web presences. In almost all cases, a few small changes can make huge differences to your success online! We have developed a streamlined approach to review web presences and uncover these improvements.
Let us audit your online presence and show you how to get the most from your online marketing. We will create a detailed report, covering all elements of your web presence, and showing you the priorities your business will need to work on in order to improve your search engine rankings and get found online.

CONTACT US ABOUT YOUR WEB PRESENCE AUDIT 

This is not an automated report, but a fully manual process, covering all areas of your online presence:

  • A complete Review of your Website: we look at content, speed, mobile friendliness, user experience and call to action. We also alert you to any technical issues and security risks.
  • Search Engine Optimization (SEO): how well is your website optimized for ranking on Google’s search results pages? We look at technical setup, structured data, meta data of individual webpages (such as title tag and description tag), and backlinks.
  • Your Social Media presence: social media offers a platform to publish your content, as well as an opportunity to interact with your audience and engage with your customers. How well is your Social Media serving your?
  • Your Local Presence: We review your Google My Business listing and your presence on online directories such as YellowPages and Yelp. We check whether your name, address and phone number are correctly registered, and on which important directories you’re missing out.
  • What is your Online Reputation? 88% of online shoppers use reviews as part of the purchase decision, and Google considers reviews when ranking websites. What is your e-reputation? We will review all online reviews for your company, and identify trouble areas.
  • Do you use Online Advertising such as Google Adwords and Facebook Ads? We will review your campaigns, compare them to industry averages and identify the ‘low hanging fruit’ that will improve the performance.
  • Finally, we will do Competitive Research to compare your web presence with your closest competitors and find opportunities to get a competitive advantage.

Read more about our Web Presence Audit

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