Your Tool Box

At Ownera Media, we don’t complicate things. We aim to provide the tools you need to adapt to the current digital evolution. Our digital marketing strategies concentrate on mechanistic goals: First, we define the goal. Second, we will show you how to create and execute. Then we will help develop the skills you need to be self-reliant. We care about your business, we believe you will do what it takes to get things done, with or without our help.

YOUR TOOL BOX 101

PACKAGE INCLUDES:

1) YOUR ONLINE BUSINESS  Presence & Performance ASSESSMENT

2) GOOGLE MY BUSINESS SETUP

3) ONE (1) SCHEMA TAG (Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

4) SOCIAL MEDIA PAGE DESIGNS

5) SOCIAL MEDIA (SIX (6) MONTHS of 4/4 – ORGANIC REINFORCEMENT POSTS/month THROUGH TARGETED CHANNELS) – your choice of 2 platforms per week. Facebook & Instagram: to validate presence in the marketplace, brand loyalty and trust; LinkedIn:  to publish content (independent & curated) that will position the company properly as the expert in the industry; Twitter: as neccessary. (boosts not included)

6) HOW TO DESIGN SOCIAL MEDIA AD – for diffrent social platforms

7) FACEBOOK MANAGER KEY COURSE

8) HOOTESUITE KEY COURSE

9) Special mentions to Ownera Audio/Video Podcast

10) Special mentions to Ownera Social Media campaigns

Time Line: 6 months. Total cost: $2,478.00 + HST

OUR PROCESS

The Analysis

Reviewing your current strategies, plans, measurements, and brand reputation are critical part of our process in determining what works and what doesn’t. Identifying where you need to go next is very important.

The Strategy

Branding goes well beyond your name, logo, and taglines. Your brand is an entire experience that people have with your company, products, and services. The strategy is what defines who you are and the personality you want your company to convey.

The Development

In today’s age, things move very quickly. Your brand must be prepared to evolve with its audience. Whether developing a new brand or reviewing your current state, know how your product/services can stay competitive.

The Distribution

Determining where your messaging will come to life takes some strategic marketing planning. Learning where your target audience can be found is key. Gearing your messaging to match the appropriate physical locations, online portals, and social platforms your audience use is critical. We target your audience and ensure your message can live and breathe there.

The Assessment

It is healthy practice to evaluate the strength of your brand regularly, especially as you prepare to add new products or services. Frequently assess your brand image to understand if restructuring or repositioning is needed. Brand assessments also assist in providing a renewed commitment to the goals and overall vision.

The Retention

The overall strength of your brand and its outward perception in the marketplace, has a big impact on customer loyalty and retention. Also being at top of mind for your target audience, by providing relevant and valuable information to them on a regular basis, will help build brand loyalty.

The Brand Equity

How the public views and evaluates your brand determines its true equity. This might seem like an intangible concept, but it should be understood that this is a framework to build upon and is based highly upon the power of your audience’s emotion towards your brand.

Other products at additional charge:

As a print publishing company…

Magazines, Books, Brand Collaterals (brochures, maps, catalogs, guides/directories, service/product media kits, training manuals, financial reports, newsletters, flyers, etc.)

As an online/digital publishing company…

E-readers, Augmented Reality/Virtual Reality – online or offline (experiences or products), Podcast, Social Media