The New Generation of Entrepreneurship in Canada: 2022 Report
The future of Canadian entrepreneurship is all about the hustle, with 1 in 3 Canadian small business owners currently running multiple businesses.
Born out of the desire to be their own boss, the next generation of small business owners are exhibiting tenacity and setting bold objectives to redefine the table stakes of what it means to be an entrepreneur. The survey reveals that 1 in 4 Canadian small business owners (24%) started their business during the pandemic, which translates to over 2 million Canadians (2.2 million) – that’s more than the entire population of The Maritimes combined. Further to that, Gen Z and millennials make up more than half of the entrepreneurs (57%) who started these new businesses. One in four Canadian small businesses were started during the pandemic, according to new research from Intuit QuickBooks
Read Intuit QuickBooks New Generation of Entrepreneurship in Canada Report to learn more about the growing multi-hustle trend in the digital world.