Watch the Recording: A Small Business Guide to Winning Major Events
Watch our session with Google Canada and learn how to optimize your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.
On May 13th, Digital Main Street and Google Canada hosted a live workshop “A Small Business Guide to Winning Major Events”. This free virtual webinar was designed to empower small businesses to capitalize during major event moments. From the Calgary Stampede, TIFF, and SailGP Halifax to Toronto and Vancouver set to be host cities for the big tournament, Canada is set to welcome the world for major cultural and sporting events. For small businesses, this presents an incredible opportunity to turn global attention into local foot traffic and new revenue. Watch the session now and learn how to optimize your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.
In this recording, businesses will:
- Learn how to optimize your Google Business Profile to capture the attention of both locals and tourists.
- Understand how to leverage real-time updates, special hours, and posts to drive foot traffic on busy event days.
- Discover best practices for making your storefront easily discoverable when visitors search for nearby places to eat, shop, or visit.
- Get actionable strategies for turning a temporary surge in global event visitors into lasting local revenue.
