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Impact Copywriting Group

Years in business: 5 or less
Head office located: Calgary, Alberta, Canada
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https://impactcopywritinggroup.com

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Impact Copywriting Group provides Copywriting, Content Writing, and Content Management services to small to medium size businesses. Additionally, we provide consultation and implementation of all aspects of digital marketing including, email marketing, social media strategy, website structure, brand strategy, and more.
A product description can make or break the success of a product. The benefit must spark curiosity in such a way that the prospect makes a split decision to click the link and find out more.

Online Product Descriptions have 2-3 seconds to convey the benefits of the product and get the visitor to click through and take the next step. It may be to a page with more detailed information, it even an order page. Compelling copywriting can achieve this by stressing the primary benefit.

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