Digital Main Street helps open Sleepers Bed Gallery’s eyes to digital

Four years ago, Sadie Shewfelt joined the family business Sleepers Bed Gallery in downtown Kincardine full-time. She’d been raised on the selling floor amongst the beds, pillows and home décor but this would be different. Sadie recalls one of the first things her mother, Heather Shewfelt said was that she ...

During forced closures, online shopping and social media are lifelines for Kincardine’s The Loop

Misty Gibson-Traynor spent months chipping away at her digital strategy and website while running The Loop, the downtown Kincardine fashion and gift boutique she owns with her husband. But it only took a few days – through the province’s decision to order non-essential businesses closed during the COVID-19 pandemic – to make that ...

How Digital Main Street helped Kincardine’s SurfSup get locals out on the water

For more than 50 years, surfers have quietly searched the coves and coastlines of the Great Lakes looking for surfable waves. It’s a niche love, especially given that waves are often best in the fall and winter when temperatures plummet and the lakes wake up, but the barrier to entry ...