Privacy Policy

This Privacy Policy describes how Digital Main Street collects, stores, uses and distributes information about users through the website

1.0 Who we are:

Digital Main Street is a program delivered in partnership by the Toronto Association of Business Improvement Areas and the City of Toronto that assists main street businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. The Digital Main Street platform ( helps main street businesses by providing them with a digital roadmap, recommended digital tools and technologies that can help them reach their goals, content on how to get started, along with connections to trusted vendors and deals on products.

2.0 Our Commitment to Privacy

Your privacy is important. When registered users (“Members”) join Digital Main Street, they share information on their businesses, their user of digital technologies and their goals through an ‘onboarding survey'. This information provided during the on-boarding process is kept confidential. Digital Main Street will not disclose any information about your business to the public or third parties. Digital Main Street will never sell your information to third parties.

3.0 Account Creation and Consent

By creating an account with Digital Main Street, Members expressly consent to joining the Digital Main Street program by providing business information during the on-boarding process.

Information collected during the account creation and on-boarding process is stored in a database in a secured server.

Any account information (username, email, password) will be kept in a secure database. Account recover protocols are in place on the Digital Main Street website and associated with the email address the Member provided at the time of account creation.

4.0 The Information We Collect

Digital Main Street collects information from Members that can be considered both personal and non-personal.

  • Personal Information
  • Business Owner Name
  • Business Email
  • Phone Number
  • Business Address

Non-personal “Business Information” includes information that Members provide during the on-boarding survey that includes: Associated Business Improvement Area, business growth plans, current use of digital tools, future use of digital tools (i.e.: social media, websites, internet, POS, payment processing, etc.).

5.0 How You Can Access Or Correct Your Information

If a Member would like to add or remove information from their Digital Main Street account, they can log in to the Member area ( by inputting the email address and password created upon account creation. From the Member business dashboard, they can edit their on-boarding survey information, business contact and account details.

6.0 Cancelling your Digital Main Street Account

Should the Member choose to dissolve their relationship with Digital Main Street, they can contact the site administrator at [email protected] to be removed from the database completely. All business information provided by the Member will be deleted from the database and server.

A confirmation email will be sent to the Member to confirm removal from the Digital Main Street program.

7.0 The Way We Use Information

We use the information Members provide about their business to provide a Digital Roadmap, recommendations and content to build the capacity of members to meet their digital and business goals.

We do not share this information with outside parties.

Digital Main Street will only use the information provided by Members in aggregate form for the following purposes:

  • Analysis of aggregated, non-personally-identifiable data to characterize the digital adoption and change over time of the small business community in Toronto.
  • To report aggregated, non-personally-identifiable data and high-level metrics of website usage (traffic, unique visits, clicks, etc.) to Digital Main Street Partners.
  • To inform Digital Main Street program development (relevant workshops for businesses).

8.0 Providing Visitors with Anonymous Access

Non-members and general website users can access and browse all public facing pages of the website without disclosing your business or contact information. These pages include events, news, articles, tools and other resources that are made publicly available without users having to become Members and disclose any personal or non-personal information.

9.0 Retention of Information

Digital Main Street will retail user account information, personal and non-personal information for as long as it remains necessary for the identified purpose of operating Digital Main Street, or as required by law.

10.0 Amendment of this Policy

We reserve the right to change this Privacy Policy at any time. If we decide to change this Privacy Policy in the future, we will post an appropriate notice on the privacy page on the Digital Main Street website. Any non-material change (such as clarifications) to this Privacy Policy will become effective on the date the change is posted and any material changes will become effective 30 days from their posting on the website. Unless stated otherwise, our current Privacy Policy applies to all personal and non-personal information collected about your business. We recommend that you print a copy of this Privacy Policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of the Digital Main Street website signifies your acceptance of any changes.

11.0 Contact Us

Should you have other questions or concerns about these privacy policies, you can contact us. By email: [email protected]

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