How brands, behavior and direct mail impact Gen Z and Millennials
Digitally fluent, socially conscious, wildly demanding – Millennials (born 1981 to 1994) and Gen Z (born 1995 to 2004) have a lot more in common than they are willing to admit. So, it shouldn’t be a surprise that these 2 generations are re-shaping how marketing and advertising connect with consumers.
In a world of fast-paced technology evolution and a number of communication channels for businesses to choose from, every decision counts. Millennials and Gen Z’s are re-shaping how businesses use marketing and advertising to connect with consumers. Do you want to learn how best to reach them and the impact of direct mail on these generations? Canada Post surveyed and interviewed these generations to find out.
