A Small Business Workshop to Win During Major Events

From the Calgary Stampede and TIFF to Toronto and Vancouver set to be host cities, Canada is set to welcome the world for major cultural and sporting events. For small businesses, this presents an incredible opportunity to turn global attention into local foot traffic and new revenue. This free virtual workshop, presented by Digital Main Street and Google Canada, is designed to empower small businesses to capitalize during major event moments. Learn how to optimize your Google Business Profile, share real-time updates to attract new customers, and ensure your business is discoverable when it matters most.

What will you gain?‘

• Learn how to optimize your Google Business Profile to capture the attention of both locals and tourists.
• Understand how to leverage real-time updates, special hours, and posts to drive foot traffic on busy event days.
• Discover best practices for making your storefront easily discoverable when visitors search for nearby places to eat, shop, or visit.
• Get actionable strategies for turning a temporary surge in global event visitors into lasting local revenue.

This workshop is for:

• Small business owners seeking to maximize their foot traffic and sales during major summer events.
• Local retailers, restaurant owners, and service providers wanting to stand out to a new wave of visiting customers.
• Anyone looking to strengthen their local digital presence but unsure how to get started.

To register for this free workshop:

1. Click here or click the BOOK NOW button above.   
2. Register through Eventbrite (if you have an Eventbrite account, please use the email address associated with that account).    
3. If you have not yet made an Eventbrite account, you will be prompted to do so.   
4. Access the Google Meets link from the Eventbrite online event page.   

If you have any questions or need assistance, please email [email protected]

Digital Main Street is proudly supported by: