During forced closures, online shopping and social media are lifelines for Kincardine’s The Loop
During forced closures, online shopping and social media are lifelines for Kincardine’s The Loop
Misty Gibson-Traynor spent months chipping away at her digital strategy and website while running The Loop, the downtown Kincardine fashion and gift boutique she owns with her husband. But it only took a few days – through the province’s decision to order non-essential businesses closed during the COVID-19 pandemic – to make that ...
