Junction bakery Noctua re-invests in digital presence and watches it rise
Junction bakery Noctua re-invests in digital presence and watches it rise
For a time, Daniel Sáez’s Noctua bakery embraced ephemerality, living in the inbetween of pop-ups, Shopify sales and social media buzz, his photogenic bread and pastries selling out weekly for months on end. It worked and felt like the logical next step in a career that included managing kitchens and ...