Kicking Goals Online: How Heritage Martial Arts Improved Their Digital Presence
Heritage Martial Arts & Fitness Centre Inc., located in Kitchener, Ontario, Leveraged the CDAP program and microgrant to enhance their digital presence.
Heritage Martial Arts & Fitness Centre Inc., owned by James Fries, has been a cornerstone of the Kitchener community for over 27 years, offering a wide range of martial arts and fitness programs, including online classes. Their mission is to empower individuals of all ages through martial arts, promoting physical fitness, self-discipline, and personal growth. What sets Heritage Martial Arts and Fitness Centre apart is its deep-rooted commitment to fostering a supportive and inclusive environment where everyone can achieve their fitness goals.
Founded with a passion for martial arts, Heritage Martial Arts & Fitness Centre aims to provide high-quality training to help people improve their physical and mental well-being. Over the years they have built a strong reputation with the Kitchener community, however, they recognized the need to advance their online presence to reach more people, stay competitive, and translate their reputation online. This is where the Canada Digital Adoption Program (CDAP) was able to help.
The CDAP program provides small businesses with the resources and guidance needed to thrive in the digital marketplace. For Heritage Martial Arts, this program was the perfect solution to enhance their e-commerce capabilities and improve their customer's experience. By accessing 1-1 support from their e-commerce advisor, and the $2,400 CDAP microgrant, they had the support needed to invest in their digital transformation.
With the microgrant, Heritage Martial Arts & Fitness Centre implemented enhancements on their website. They introduced a direct membership and course sign-up to their site which streamlined the sign-up and payment for programs and events. This makes it easier for current and potential members to engage with their offerings online. They also used the funds to implement an email form for customer inquiries. This created a new channel through which Heritage Martial Arts can digitally connect with their audience and customers, enabling them to offer an enhanced customer experience. These digital upgrades have positioned Heritage Martial Arts for continued growth in an increasingly digital world.
Business owner, James, reflected on his CDAP experience by saying:
“This experience working with this team has been very good. Their guidance throughout the process was super helpful, and they were able to answer all of my questions throughout the process. Thank you.”
The CDAP program has been a game-changer for Heritage Martial Arts & Fitness Centre Inc. By adopting new digital strategies to enhance their online presence and customer experience, Hertiage Martial Arts & Fitness Centre is now better able to better greet their customers online. The improvements made with the microgrant have not only addressed their immediate needs but have also set them up for long-term success in the digital marketplace.
Connect with Heritage Martial Arts & Fitness Centre Inc. and explore their programs on their website, and follow them on Facebook and Instagram for the latest updates and events.
To learn more about the CDAP program and how it can help with your business's digital adoption needs, please visit here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
As part of the Canada Digital Adoption Program, the Government of Canada has partnered with Digital Main Street to deliver the Grow Your Business Online grant to small businesses in Ontario. The program offers eligible business owners a micro-grant of up to $2,400 to help with the costs related to implementing an e-commerce strategy and hands-on support from a network of E-commerce Advisors.
