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Digital Main Street, in partnership with Google Canada and Grow with Google, is excited to offer our community the opportunity to obtain a Google Career Certificate in one of five different areas: User Experience (UX) Design, AI Essentials, Project Management, Data Analytics, Digital Marketing & E-Commerce.

All invited applicants, who are truly committed to completing the certificate in 6 months, are welcome. No prior knowledge is required, just your determination to learn something new, collaborate with new friends, and potentially, change the course of your professional life. There is no cost to the learner to access the program.

Please contact [email protected] if you have any questions.

We are excited about starting this journey with you and we look forward to having you join the Digital Main Street learning community!

Applications are now OPEN for the 2024 Google Career Certificate Scholarship Program

The application deadline is Friday, May 31st, 2024 at 12pm EST. Please note, applications will be reviewed on an ongoing basis. We suggest submitting your completed application as soon as possible. There are a total of 500 scholarships available. The program will be administered by Digital Main Street. Eligible learners will receive an email invitation to onboard to the Coursera platform to access their course curriculum.


Google Career Certificates

The Google UX Design Certificate is designed to prepare learners for entry-level roles in UX design.

Upon completing the Google UX Design Certificate, program graduates will:

  • Have a portfolio website that includes 3 end-to-end projects: a mobile app, a responsive website, and a cross-platform experience 
  • Dive into working in Figma and Adobe XD, two of the most in-demand design tools by employers.
  • Know how to follow the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, and test and iterate on designs.
  • Understand the basics of UX research, like planning research studies, conducting interviews and usability studies, and synthesizing research results.
Learn more about the course curriculum here.

In under 15 hours of self-paced study, you’ll learn how to use generative AI tools to help boost productivity and enhance your work. You’ll practice writing effective prompts and using AI responsibly to mitigate biases and inaccuracies.

Course Curriculum:

  • Introduction to AI
  • Maximize Productivity with AI Tool
  • Discover the Art of Prompt Engineering
  • Use AI Responsibly
  • Stay Ahead of the AI Curve
Learn more about the course curriculum here.

The Google Project Management Certificate is designed to prepare learners for entry-level roles in project management.

Upon completing the Google Project Management Certificate, program graduates will:

  • Know how to manage and run agile and traditional projects & programs from initiation to completion.
  • Possess a toolbox of templates and artifacts to manage an array of scenarios and essential elements (e.g. schedules, budgets, requirements, etc.).
  • Understand organizational structure, business processes, effective communication and leadership styles.
  • Certificate graduates qualify for over 100 hours of project management education that apply directly to requirements for globally recognized PMI credentials, like the Certified Associate in Project Management (CAPM)® certification, at a discounted price.
Learn more about the course curriculum here.

The Google Data Analytics Certificate is designed to prepare learners for entry-level roles in data analytics.

Upon completing the Google Data Analytics Certificate, program graduates will:

  • Have working knowledge of essential data analysis platforms (spreadsheets, SQL, Tableau, R programming) and when to use them in the data lifecycle.
  • Understand how to translate a business question into a data analysis exercise, including transforming, visualizing, and modeling data.
  • Know how to distill findings into actionable takeaways.
  • Have the opportunity to complete a capstone project to be shared on their resume or added to their portfolio to showcase their skills to hiring partners.
Learn more about the course curriculum here.

The Google Digital Marketing & E-commerce Certificate teaches learners how to manage digital marketing campaigns, attract and engage customers, and sell products online.

Upon completing the Google Digital Marketing & E-commerce Certificate, program graduates will:

  • Learn the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
  • Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
  • Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
  • Construct artifacts that can be gathered into a portfolio to show to potential employers.
Learn more about the course curriculum here.

To apply for the Google Career Certificate Scholarship Program, please fill out the following form. You will receive a confirmation email once your application has been submitted.

About Grow with Google

Grow with Google is an initiative that draws on Google’s 25-year history of building products, platforms, and services that help people and businesses grow. Through Grow with Google, Google aims to help everyone across Canada – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

About DMS

Digital Main Street is a program developed in partnership by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA). Digital Main Street supports the growth of main street businesses by making the adoption of digital tools and technologies easy. The program is built around an online learning platform, structured training programs and the Digital Service Squad, a team of street-level team members who help main street businesses grow their operations through technology.

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