Small Business Websites 101: Online Webinar

Date / Time
Wednesday, April 22nd, 2020
6:00 pm - 7:30 pm
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Online Webinar - Access from anywhere
Toronto, ON, Canada

You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.

You’ll learn:

How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
Why email marketing can be a powerful and cost-effective way to grow your business.
How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free online webinar for main street small businesses in Ontario. Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.


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