Web Presence Boot Camp - March 17

Date / Time
Tuesday, March 17th, 2020
9:00 am - 12:30 pm
Share this event:  
Toronto City Hall, Committee Room 4
100 Queen St W, Toronto, ON M5H 2N2, Canada

Building a website is just the first step in marketing your business online. Many business owners mistakenly believe a website is all you need. In reality you need traffic! In this workshop you’ll learn the various sources of traffic and how to increase your web presence (and traffic!) through a combination of content, PPC Marketing, local business listings and basic SEO practices.

Specifically, you’ll learn:

  • What local online business directories to be in, including Google My Business, Bing Places for Business, Yelp and other local business directories.
  • How Pay Per Click advertising works and its benefits vs. SEO (Google and Bing will be covered)
  • How you can leverage YouTube video advertising to increase your web presence.
  • What is display advertising and targeting methods including Remarketing.
  • Benefits and overview of Facebook Pay Per Click advertising.
  • The importance of consistency in brand and message and how to bring it all together.
  • Monitoring your web presence with Google Analytics and Google/Bing Webmaster tools.
  • The importance of reviews and how to get them. Plus, how to manage negative reviews.


You will leave with a plan of where and how to market your business online and maximize the potential traffic to your business through both paid and unpaid advertising.


Presenter’s Bio

Paul Stevens is the Vice President of iGo Sales and Marketing, a company specializing in bringing the best and most cost-effective technology and marketing practices together through a combination of website design, search engine marketing and search engine optimization. iGo Sales and Marketing is a Google Partner’s Agency. Paul Stevens has an extensive background in Marketing and Sales, spanning over 20 years and more recently web design, SEO and SEM. His solid background not only in traditional marketing but also in digital marketing allows Paul to help his clients bring together marketing and technology to make their marketing system drive sales. You can connect with Paul at

Thank you to our sponsors:


Recent Events
Events Web Presence 101 - Ensuring Your Foundation is Set
Start Date: April 4th, 2023
Events Social Media for Your Business
Start Date: April 11th, 2023
Events eCommerce 101: What, why, and how
Start Date: April 18th, 2023
Events The Importance of Paid Advertising in a Digital Space
Start Date: May 2nd, 2023

Ready to get started?