Archive News from Digital Main Street

Traditional marketing offers a wide variety of benefits to small businesses and can be the answer to almost any advertising objective. Here’s what you need to know about traditional methods of advertising and how your small business can still use these methods today.

You did not end up on this page by accident. The search engine you used was not drawing straws out of a hat to randomly pick which sites should come up in your search results. The same goes for you customers, the results that come up for their search queries will not appear through luck and wishful thinking. In fact, there is complex search engine algorithms in place that filters through millions of sites in order to give the user the highest quality and most relevant search results. Yes, there are Google Ads and PPC, also known as paid search campaigns, to help you out with advertising, but the world of SEO marketing runs so much deeper. Check out this beginner’s guide to SEO to help you start optimizing your site for higher search engine rankings.

Black business owners and workers are more likely to be facing financial challenges and less likely to have good access to health care according to the new Black Business Health Survey published by QuickBooks Canada today.1 The QuickBooks-commissioned survey of 1,400 business owners, employees and self-employed people throughout Canada reveals Black respondents are more than twice as likely as others to describe their current financial situation as “terrible.”