You did not end up on this page by accident. The search engine you used was not drawing straws out of a hat to randomly pick which sites should come up in your search results.
The same goes for you customers, the results that come up for their search queries will not appear through luck and wishful thinking. In fact, there is complex search engine algorithms in place that filters through millions of sites in order to give the user the highest quality and most relevant search results.
Yes, there are Google Ads and PPC, also known as paid search campaigns, to help you out with advertising, but the world of SEO marketing runs so much deeper. Check out this beginner’s guide to SEO to help you start optimizing your site for higher search engine rankings.
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