PRODUIT OU SERVICE
CanaCode Lifestyle Segmentation
CanaCode Lifestyles is a groundbreaking customer segmentation solution offering an unparalleled fusion of demographic, household spending, consumer lifestyle, attitude, and behavioural databases, empowering marketers with a 360-degree view of their target market’s choices, preferences, and shopping patterns.
The two-tier lifestyle segmentation system works at the six-digit postal code level and classifies Canada’s consumer landscape into 18 distinct lifestyle segments and 110 highly detailed niche segments packed with powerful consumer insights.