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CanaCode Lifestyle Segmentation
This is a two-tier cluster system of consumer lifestyles. It describes the consumer lifestyle in a 6-digit postal code. Each cluster consists of households who share key characteristics.
CanaCode Lifestyles is a groundbreaking customer segmentation solution offering an unparalleled fusion of demographic, household spending, consumer lifestyle, attitude, and behavioural databases, empowering marketers with a 360-degree view of their target market’s choices, preferences, and shopping patterns.
The two-tier lifestyle segmentation system works at the six-digit postal code level and classifies Canada’s consumer landscape into 18 distinct lifestyle segments and 110 highly detailed niche segments packed with powerful consumer insights.
