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Small Businesses, Big Impact (Pt 2) : 7 Steps For Building an Effective SEO Strategy

Written by: Drew Teeuwissen   |   10 mai 2024   |   Partager :  

Putting together an effective SEO strategy is a key component for getting started with SEO. It acts as a roadmap with pre-planned steps to take as you work towards improving your website's visibility in search engine results. With millions of websites competing for attention, having a well-defined SEO strategy helps you stand out from the crowd.

Step 1: Define Your Goals

Before diving into the world of SEO make sure you clarify your goals. Are you aiming to increase website traffic, improve brand visibility, generate leads, or boost sales? Defining clear and measurable goals will guide your SEO efforts and help you track progress.

  • Setting specific goals provides direction and focus for your SEO strategy.
  • Measurable goals allow you to review the success of your efforts and make decisions based on the data you have gathered.

Step 2: Know Your Audience

Understanding your target audience is a fundamental part of your SEO strategy. Conduct thorough research to identify your audience's demographics, preferences, and online behaviour. This knowledge will assist you in designing your plan based on your audience’s unique traits.

  • Targeting the right audience increases the likelihood of attracting qualified leads.
  • Tailoring your content to audience interests increases engagement and leads to more conversions.

Step 3: Keyword Research

Keyword research requires the identification of specific words and sentences that customers enter into search bars when they are looking for information, products, or services related to your business. Start by brainstorming a list of topics, words and sentences related to your business. Then use keyword research tools such as Google Keyword Planner to find additional keywords that might work for your business. Focus on ‘long-tail keywords’, which are more specific sentences that are more unique to your business. These ‘long-tail keywords’ generally have lower competition meaning you have a better chance of showing up first in the search engine results.

  • Proper keyword targeting improves where your website appears in search engine results. The higher the better.
  • Using the right keywords decreases the amount of competition and increases the likelihood of gaining traffic from these searchers.


Step 4: On-Page Optimization

Focus on optimizing your website's on-page elements. This includes titles, product descriptions, headings, and content, to include the target keywords you decided when performing your keyword research. Ensure your website loads quickly, is mobile-friendly, and provides an excellent customer experience across all devices.

  • On-page optimization increases your website's reach, relevance and credibility in the eyes of search engines. This leads to search engines recommending your website more often.
  • Improving customer experience encourages visitors to stay longer on your site, reducing bounce rates and increasing conversion rates.

Step 5: Content Creation and Optimization

Create high-quality, informative, and engaging content that addresses questions and topics of interest to your target audience. Include your chosen keywords naturally throughout your content while focusing on providing value. Optimize multimedia elements such as images and videos for search engines by reducing file size, including alt-text and ensuring they are mobile friendly.

  • Compelling content attracts and retains visitors, increasing the time customers spend on your site and improving your search engine rankings. 
  • Regularly updated and optimized content signals to search engines that your website is relevant and trustworthy.

Step 6: Content Creation and Optimization

Backlinks play an important role in how search engines determine if a website is trustworthy. Backlinks act as votes of confidence from other websites. When a reputable site adds a link to your website, search engines interpret it as a signal of your website's credibility, trustworthiness, and relevance. Remember, not all backlinks are created equal, the quality of the site linking to you matters.

Earn backlinks from reputable websites within your industry to demonstrate your website's credibility to search engines. Focus on acquiring natural and relevant backlinks through guest blogging, influencer partnerships, and content promotion strategies.

  • Quality backlinks serve as a recommendation from other websites, boosting your site's trustworthiness.
  • Backlinks contribute significantly to higher search engine rankings and increased organic traffic.

Step 7: Content Creation and Optimization

Regularly review your website's performance using tools like Google Analytics and Google Search Console. Track key metrics such as organic traffic, keyword rankings, bounce rates, and conversion rates to see how effective your SEO strategy is. Adjust your strategy based on performance and make consistent improvements.

  • Monitoring performance allows you to identify strengths and weaknesses in your SEO strategy.
  • Analyzing data helps you make informed decisions and optimize your approach for better results over time.




4 Key SEO Metrics To Track


Organic Traffic

  • Organic Traffic is the number of customers that enter your website through any means that isn’t paid advertising.
  • Monitor the amount of organic traffic your website receives from search engines. Analyze trends over time to identify areas that can be improved and constantly assess any updates or changes to your SEO strategy.
  • Reviewing your titles and headings, product descriptions, and general business info, to ensure you include keywords in them can help improve your website’s visibility. 
  • Investing in content marketing tasks, such as creating blog posts or informative guides using your keywords, can attract more potential customers to your website.

Keyword Rankings

  • Keyword Rankings display where your keywords rank in search results and the impact, relevance and accuracy of your keywords when compared to what searchers are entering into a search bar.
  • Track the rankings of your target keywords in search engine results pages (SERPs). Focus on improving rankings for keywords that are relevant to your business to increase visibility and attract new customers.
  • Optimizing pages with relevant content updates that include keywords that rank well can help improve your SERP placement. Alternatively, identifying low-competition keywords with decent search volume can help you decide on content creation paths to take.

Click-Through Rate (CTR)

  • Click-through Rate (CTR) is the percentage of searchers who see your link in search results compared to how many searchers click the link and enter your website. 
  • Evaluate the CTR of your organic search listings to gauge their effectiveness in attracting clicks from customers. Optimize titles, product descriptions, and URL structures to improve CTR and drive more traffic to your website.
  • Experimenting with different titles, headings and product descriptions on your website can improve CTR.

Bounce Rate and Dwell Time

  • Bounce rate is the percentage of visitors who leave your site after viewing only one page and Dwell Time is the amount of time customers spend on your site.
  • Analyze bounce rate and dwell time. Lower bounce rates and longer dwell times indicate engaging content and a positive customer experience, which can positively impact SEO.
  • If you notice you have a high bounce rate or low dwell time you can check aspects of your site such as page load speed, mobile responsiveness, and navigational ease-of-use, to improve user experience and customer engagement to reduce bounce rates.



Remember, SEO success is not achieved overnight. It's a journey of small improvements that all add up to SEO success. Following this guide step by step will help you build your own unique SEO strategy to drive your online store to the top of search engine results pages!


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