Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.

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How to Create a Killer Marketing Strategy

How to Create a Killer Marketing Strategy

Marketing is about more than increasing sales: It’s also about establishing relationships and building your brand. While word-of-mouth is a tried and trusted way to attract new customers, getting your business noticed by potential clients often requires more than a good product, great service and positive reviews. A killer marketing ...

What is TikTok, Who Uses It, and Should You Care About It?

What is TikTok, Who Uses It, and Should You Care About It?

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

Marketing Tips for Small Business: The Definitive Guide!

Marketing Tips for Small Business: The Definitive Guide!

The No-Brainer’s Guide to Call to Action

The No-Brainer’s Guide to Call to Action

Email Newsletter Design Tips That Turn Subscribers Into Customers

Email Newsletter Design Tips That Turn Subscribers Into Customers

13 Google My Business Optimization Tips To Rank Higher in 2019

13 Google My Business Optimization Tips To Rank Higher in 2019

10 of the Best Marketing Techniques for 2019

10 of the Best Marketing Techniques for 2019

5 Marketing Channels to Focus On In 2019

5 Marketing Channels to Focus On In 2019

58 Powerful Video Marketing Statistics for 2018

58 Powerful Video Marketing Statistics for 2018

Just as the Tyrannosaurus Rex ruled the Cretaceous Period, video rules the digital marketing landscape of today.

The No-Brainer’s Guide to Call-to-Actions

The No-Brainer’s Guide to Call-to-Actions

Do you remember when you subscribed to an unplanned product and service?

Five easy ways to improve your website’s UX

Five easy ways to improve your website’s UX

Shoppers Psychology Online and Offline (Infographic)

Shoppers Psychology Online and Offline (Infographic)

Attention shoppers! How many times have you tried browsing for the perfect product but had to settle for a decent value purchase? Have you ever wished you knew how your mind works when it comes to determining whether a purchase has a good price-quality ratio or not?

How to Boost Brand Identity with Unique Blog Content

How to Boost Brand Identity with Unique Blog Content

When you’re writing SEO content, or order a blog to be written for you from a content writing service, what outside outside information about your business do you consider?

4 Tips for Spot-on Hyperlocal Marketing

4 Tips for Spot-on Hyperlocal Marketing

Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online ...

Six quick ways to boost your brand

Six quick ways to boost your brand

Affordable, attention-getting ideas to help get your company noticed

This holiday season's marketing checklist and tips for retailers

This holiday season's marketing checklist and tips for retailers

Four of the year's biggest shopping events - Cyber Week, Halloween, Christmas lead-in and Boxing Day - are packed into its final quarter. The season offers both profitable opportunities and challenges to time-crunched merchants.

A Guide to Social Media Platforms for Brick-and-Mortar Stores

A Guide to Social Media Platforms for Brick-and-Mortar Stores

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms ...

50 Free Marketing Tools Any Small Business Can Use

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors.

The Best Days and Times to Send Your Email

The Best Days and Times to Send Your Email

Here are some tips to help you boost your email marketing efforts.

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