In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of ...
Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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SMS Marketing Guide For A Small Business
According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work ...
How to Create a Killer Marketing Strategy
Marketing is about more than increasing sales: It’s also about establishing relationships and building your brand. While word-of-mouth is a tried and trusted way to attract new customers, getting your business noticed by potential clients often requires more than a good product, great service and positive reviews. A killer marketing ...
58 Powerful Video Marketing Statistics for 2018
Just as the Tyrannosaurus Rex ruled the Cretaceous Period, video rules the digital marketing landscape of today.
The No-Brainer’s Guide to Call-to-Actions
Do you remember when you subscribed to an unplanned product and service?
Shoppers Psychology Online and Offline (Infographic)
Attention shoppers! How many times have you tried browsing for the perfect product but had to settle for a decent value purchase? Have you ever wished you knew how your mind works when it comes to determining whether a purchase has a good price-quality ratio or not?
How to Boost Brand Identity with Unique Blog Content
When you’re writing SEO content, or order a blog to be written for you from a content writing service, what outside outside information about your business do you consider?
4 Tips for Spot-on Hyperlocal Marketing
Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online ...
Six quick ways to boost your brand
Affordable, attention-getting ideas to help get your company noticed
This holiday season's marketing checklist and tips for retailers
Four of the year's biggest shopping events - Cyber Week, Halloween, Christmas lead-in and Boxing Day - are packed into its final quarter. The season offers both profitable opportunities and challenges to time-crunched merchants.
A Guide to Social Media Platforms for Brick-and-Mortar Stores
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms ...
50 Free Marketing Tools Any Small Business Can Use
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors.
The Best Days and Times to Send Your Email
Here are some tips to help you boost your email marketing efforts.
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